Audible Originals are a collection of audio-first content produced exclusively by Audible, not available for purchase or streaming elsewhere. This diverse category includes audiobooks, podcasts, short stories, Audible Theater productions, and exclusive series—all crafted to deliver unique and immersive listening experiences for Audible members.

As Creative Director, I led the visual and strategic direction for a wide range of Audible Originals across both North American and Canadian markets, supporting campaigns in English and French. From audiobooks and narrative podcasts to comedy specials and unscripted series, I worked closely with internal teams, external agencies, and senior marketing stakeholders to bring each title to life.

In collaboration with creative copywriters, I translated marketing objectives into compelling creative briefs and oversaw the development of key art, trailers, social content, and out-of-home campaigns. The result: cohesive, engaging, and results-driven creative that captured the essence of each story—designed to resonate deeply with listeners.