Role: Creative Director
Agency: Hi5
Scope: Leading Creative Direction for a 360 campaign

Project:
An Audible Original spinoff series based on the Wynonna Earp franchise—originally aired on SyFy and Tubi—launched “Wynonna Earp: Tales of Purgatory” in immersive Dolby Atmos audio format at New York Comic Con 2024. The launch featured a dynamic panel discussion and an interactive fan activation. I led the creative direction across multiple platforms, including digital, video, social media, and out-of-home advertising. The event brought together key cast members Melanie Scrofano (Wynonna Earp), Tim Rozon (Doc Holliday), and Katherine Barrell (Nicole Haught), alongside Emily Andras, creator and writer of the original series.