Scope of Work / Role:

Led creative direction for Audible Escape, a sub-brand of Audible that offered unlimited listening access to thousands of romantic and feel-good stories. Analyzed performance across acquisition and membership channels and implemented cross-functional designs tailored to specific audience segments. Developed global style guides to maintain brand consistency across digital, print, and social media assets. Established creative goals in collaboration with UX, marketing, and external agency partners to drive strategic campaigns informed by Audible customer insights, needs, and behaviors. Worked closely with the Senior Creative Director to build a brand ecosystem that fostered sustainable engagement through storytelling, research, and design.