Spearheaded the creative direction of Sidney Crosby: The Rookie Year across digital, video, OOH, etc.

Sidney Crosby is ready to tell his story in his own words. As one of the greatest NHL players of all time, he reflects on his 2005-06 rookie season with the Pittsburgh Penguins. From a Canadian phenom dubbed “the next Gretzky” to an 18-year-old carrying the burden of a struggling franchise, he talks candidly about the intense pressure he was under, the surreal experience of lacing up alongside his childhood idol Mario Lemieux, and the truth about his rivalry with Alex Ovechkin. Sidney Crosby, with the help of his family, coaches, and former teammates, gives listeners an all-access pass to one of the most scrutinized and tumultuous rookie seasons in the history of professional hockey. Hosted by Joe Manganiello.

The French localization of this production is titled Sidney Crosby : l’année recrue and was released simultaneously with the English version. Actor Mathieu Baron lent his voice to Sidney Crosby in the French production, hosted by Paul Houde.