Scope of Work / Role:

Launched in 1990, Wet Seal was a pioneer in fast fashion, offering on-trend, iconic apparel to teen girls and young women. (Remember Clueless?)

In 2017, Gordon Brothers, a global advisory, restructuring, and investment firm, acquired the Wet Seal brand. Working as a Senior Designer under the Creative Director at Gordon Brothers, I helped reposition Wet Seal by implementing creative strategies across digital platforms.